Marketing & Communication
Develop advanced expertise in strategic marketing, digital communication and performance management.
Marketing
Already working in this field?
If you are working or have experience in marketing, communication or digital strategy, you can earn this diploma without going back to school through the Validation of Prior Experience (V.A.E).
Lead the marketing strategies of tomorrow
Join the Master Marketing & Communication at UKPSA University and access leadership positions in marketing and communication.
Apply NowWhy choose the Master Marketing & Communication?
The Master Marketing & Communication trains leaders capable of driving the digital strategy of organisations. Data-driven marketing, artificial intelligence, growth hacking and brand management — this programme gives you the tools to lead teams and make strategic decisions based on data.
Advanced Strategy
Strategic marketing and data-driven management
International Diploma
IACC accredited and IVQA verified, recognised in over 30 countries
100% Flexible
Online learning via Macertis LMS, at your own pace
Marketing Innovation
Growth hacking, AI marketing and marketing automation
Programme Objectives
Prepare to become a leader in marketing and communication, an expert in tomorrow's professions:
- Global marketing strategy and positioning
- Brand management and brand architecture
- Data-driven marketing and business intelligence
- 360° and omnichannel communication
- Growth hacking and digital acquisition
- International and intercultural marketing
- Marketing team management and leadership
- Applied marketing research dissertation
Curriculum
An advanced programme over 2 years towards excellence in strategic marketing and communication:
Fundamentals & Strategy
- Marketing strategy and positioning
- Advanced digital marketing (SEO/SEA/SEM)
- Brand management and brand identity
- Corporate communication and PR
- Data analytics and marketing intelligence
- Management and leadership
- Integrated marketing project
Expertise & Research
- Growth hacking and marketing automation
- Artificial intelligence applied to marketing
- International and intercultural marketing
- Crisis communication and e-reputation
- Omnichannel strategy and customer experience
- Internship or corporate assignment
- Applied research dissertation
Skills Developed
Upon completion of the programme, you will master all the advanced skills sought by employers in the marketing and communication sector.
Marketing Strategy
- Strategic marketing and planning
- Advanced positioning and segmentation
- Business model and value proposition
- Competitive intelligence and benchmarking
Advanced Digital Marketing
- Marketing automation and advanced CRM
- Growth hacking and funnel optimization
- Artificial intelligence and machine learning marketing
- Data visualization and reporting
Strategic Communication
- 360° and omnichannel communication
- Crisis management and e-reputation
- International public relations
- Content strategy and brand journalism
Marketing Leadership
- Marketing team management
- Budget management and ROI
- Negotiation and agency relations
- Digital change management
Career Opportunities
Graduates of this Master access leadership and management positions in marketing and communication
Marketing Management
- Marketing director
- Head of digital
- Chief marketing officer
- Digital strategy director
Communication
- Communications director
- PR and influence manager
- Senior brand manager
- Creative director
Consulting & Entrepreneurship
- Marketing strategy consultant
- Digital agency founder
- Growth manager
- Chief revenue officer
Programme Key Strengths
What sets our programme apart
IACC Accredited Diploma
Internationally recognised programme with IVQA-verified diplomas.
Expert Faculty
Courses delivered by industry professionals and research lecturers.
Project-Based Learning
Mini-projects, case studies, simulations and professional internships.
Macertis LMS Platform
Flexible 100% online learning with virtual classes, interactive quizzes and personalised tracking.
International Reach
Diploma valid in 30+ countries, network of academic and professional partners.
Career Support
Coaching, placement assistance, CV workshops and direct access to partner company network.
Why Choose UKPSA University?
UKPSA University is a benchmark in professional education from London:
- IACC accredited university based in London
- IVQA-verified diplomas, internationally recognised
- Programmes aligned with real job market needs
- Innovative skills-based and practical pedagogy
- Advanced Macertis LMS e-learning platform
- Direct connection to the professional world: internships and partnerships
- Student and alumni network in 30+ countries
- Personalised support from enrolment to career placement
United Kingdom Professional
Studies Academy
London, United Kingdom
Reach the highest positions in marketing
Do you aspire to lead an organisation's marketing strategy?
Earn your Master with UKPSA University.
