Marketing & Communication
Train in digital marketing and strategic communication to conquer tomorrow's markets.
Programme
Already working in this field?
If you work or have experience in the marketing, communication or digital sector, you can obtain this diploma without going back to school through the Validation of Prior Experience (V.A.E).
Create tomorrow's marketing strategies
Join the Marketing & Communication programme at UKPSA University and become an expert in digital marketing and strategic communication.
Apply NowWhy choose the Marketing & Communication programme?
Digital marketing and communication are at the heart of business growth strategy. Social media, SEO, content marketing, data analytics — marketing professionals must master a constantly evolving ecosystem to create value and build customer loyalty.
360° Marketing
Digital + Strategy + Creativity for a complete profile
International Diploma
IACC accredited and IVQA verified, recognised in over 30 countries
100% Flexible
Online learning via Macertis LMS, at your own pace
Data-Driven
Marketing analytics and data-driven decision-making integrated
Programme Objectives
Prepare to become a well-rounded marketing and communication professional, expert in tomorrow's careers:
- Strategic and operational marketing
- Digital communication and social media
- Advertising, media and content creation
- Brand management and brand identity
- Community management and e-reputation
- Marketing analytics and KPIs
- Public relations and crisis communication
- Marketing project with a company or agency
Curriculum
A progressive programme over 3 years towards professional excellence in the marketing and communication sector:
Fundamentals
- Marketing fundamentals
- Introduction to communication
- Economics and business management
- Consumer behaviour
- Statistics and market research
- Business English
- Digital culture and digital tools
Specialisation
- Digital marketing (SEO, SEA, SEM)
- Social media and community management
- Content creation and storytelling
- Visual communication (DTP, Photoshop, Canva)
- Brand strategy and positioning
- Advertising and media planning
- Internship in an agency or company
Professionalisation
- Advanced strategic marketing
- Growth hacking and acquisition
- E-commerce and marketing automation
- Data analytics and CRM
- Crisis communication and PR
- Marketing budget and ROI
- Professional project and dissertation
Skills Developed
Upon completion of the programme, you will master all the skills sought by employers in the marketing and communication sector.
Digital Marketing
- SEO/SEA and search engine marketing
- Social media marketing
- Content marketing and copywriting
- Marketing automation and emailing
Communication & Media
- Graphic design and DTP
- Storytelling and web writing
- Press relations and PR
- Event communication
Analytics & Data
- Google Analytics and reporting
- Market research and competitive intelligence
- KPIs and dashboards
- CRM and customer segmentation
Brand Management
- Positioning strategy
- Visual identity and branding
- E-reputation and influence
- Customer experience and loyalty
Career Opportunities
Graduates of this programme quickly integrate into agencies and companies with excellent employability
Digital & Web
- Digital project manager
- Community manager
- Traffic manager
- Web writer / Copywriter
Communication
- Communication officer
- PR manager
- Press officer
- Junior art director
Marketing & Strategy
- Product manager
- Marketing manager
- Digital strategy consultant
- Marketing research analyst
Programme Key Strengths
What sets our programme apart
IACC Accredited Diploma
Internationally recognised programme with IVQA-verified diplomas.
Expert Faculty
Courses delivered by industry professionals and research academics.
Project-Based Learning
Mini-projects, case studies, simulations and professional internships.
Macertis LMS Platform
Flexible 100% online learning with virtual classes, interactive quizzes and personalised tracking.
International Reach
Diploma valid in 30+ countries, network of academic and professional partners.
Career Support
Coaching, placement assistance, CV workshops and direct access to partner company network.
Why Choose UKPSA University?
UKPSA University is a benchmark in professional education from London:
- IACC-accredited university based in London
- IVQA-verified diplomas, internationally recognised
- Programmes aligned with real job market needs
- Innovative skills- and practice-oriented pedagogy
- Advanced Macertis LMS e-learning platform
- Direct connection to the professional world: internships and partnerships
- Student and alumni network in 30+ countries
- Personalised support from enrolment to career placement
United Kingdom Professional
Studies Academy
London, United Kingdom
Launch your career in marketing and communication
Are you creative and passionate about digital?
Earn your Professional Bachelor with UKPSA University.
